In 2020 alone, the adoption of Unified Communications solutions grew by 41% – and it is believed that 75% of organizations will be using UCaaS by 20230 – 7 short years from now. In the ever-evolving technological landscape, businesses continuously search for tools and services to streamline operations, improve collaboration, and enhance efficiency. This has brought Unified Communications (UC) to the forefront, making it one of the most sought-after tools in the modern business environment, and 42% of organizations cite technical challenges as a barrier to migration. For Managed Service Providers (MSPs), this presents an unparalleled opportunity. Here’s why:
8 Reasons Why MSPs Should Offer UCaaS Solutions
- Growing Demand in Modern Businesses:
As organizations pivot to remote and hybrid work models, the need for tools to integrate multiple communication channels — voice, video, chat, or email — under a single umbrella has surged, with 97% of organizations citing remote work as a key driver toward adoption. UC does just that, making it indispensable for businesses that wish to remain agile and connected.
- Recurring Revenue Streams:
Offering UC as a managed service translates to recurring revenue for MSPs. With businesses needing ongoing support, maintenance, and upgrades, MSPs can ensure a steady flow of income while fostering long-term relationships with their clients.
- Differentiation in a Competitive Market:
By adding UC solutions, MSPs can differentiate themselves from competitors. It’s not just about providing IT support anymore; it’s about offering holistic solutions that address the multifaceted needs of modern businesses.
- Upsell and Cross-sell Opportunities:
With UC, MSPs have the chance to offer complementary services. This might include enhanced security solutions, network optimizations, or advanced analytics tools. Clients looking to adopt UC may also require infrastructure upgrades, leading to further business opportunities.
- Enhancing Customer Loyalty:
By providing a crucial solution that improves a client’s day-to-day operations, MSPs become more than just service providers; they become integral partners in their client’s success. This deepens the trust and loyalty clients place in their MSPs.
- Staying Ahead of the Technological Curve:
The tech world is constantly advancing. By integrating UC solutions, MSPs ensure that they are not just keeping up with the times but are staying ahead of the curve, ready to ride the wave of any new advancements that come their way.
UC solutions are inherently scalable, catering to small and large enterprises. This scalability is a boon for MSPs, allowing them to target a broader range of clients without drastically modifying their offerings.
- Expanding Service Offerings:
Many UC platforms now integrate AI, IoT, and other cutting-edge technologies. For MSPs, this opens the door to provide services beyond traditional communication, venturing into areas like smart automation, advanced data analytics, and more.
Unified Communications Adoption is Not Just A Trend
Unified Communications isn’t just a fleeting trend; it’s the future of business communication. Organizations that tap into this resource can make decisions 2.6 times faster than those that do not – and 21% that integrate UC with their contact center see a 21% increase in sales. As companies increasingly rely on digital tools to drive their operations, integrating them becomes paramount. MSPs stand at the crossroads of this digital revolution, with the chance to guide businesses into this new era. Seizing the UC opportunity can propel MSPs into a future filled with growth, success, and long-lasting partnerships.